What is digiQualia?

digiQualia offers online education through high quality media.
Whether you´re already graduated, a novice or just plain curious, our material is aimed towards inspiring and elevating artistic talent around the world.


Artists: Hungry for knowledge? Feeling inspired? Curious about a certain craft? By interviewing contemporary painters, sculptors, illustrators, musicians and others alike, we are able to gain some insight into the forces which drive these artists to work. We share their philosophies, impressions and attitudes on the colossal and ever changing world of art.


Tutorials: The best aspect of digiQualia is undoubtedly the online library of tutorials, which is constantly growing. We carefully select higly educated students, teachers or contemporary artists, meticulously recording their work methodology step by step. By doing so, we provide some clarity on training which, for many, can be hard to come by, helping you solve challenges in your work or revealing techniques you otherwise might not have been exposed to.

Team digiQualia

What gives digiQualia a unique position is the fact that it´s actually run by artists. The concept that is now an online portal for education within the arts; it was created by artists driven by the desire to share the knowledge through their education.
Which also means that we practice what we preach. When we are not consumed by the need to share academic information, we are actively working  on mastering our own skills, taking on new assignments and commissions or teaching in school.


In addition, the artists that make up the team behind digiQualia come from a broad spectrum of countries. We are Americans, Spaniards, Brazilians, Norwegians, British, with many more nationalities welcome. Our diveristy gives digiQualia connections in many countries, as well as influences and input from all corners of the world.

Made in Italy

Although digiQualia is undoubtedly a very international education center, it was born in Florence, Italy, home of the Renaissance and delicious gelato. Our current headquarters are still placed in Florence, a location that gives us easy access not only to great art collections and the surrounding architecture that goes with it, but the students, teachers and artists that pilgrimage here.


Naturally, the city offers some of the best schools in regards to fine arts, like The Florence Academy of Art and the Charles H. Cecil Studios, at the same time as providing more contemporary stimulance, like at the Accademia D’Arte and Polimoda.


With such an exceptional work environment, we have the luxury of being constantly stimulated by the work of the old masters as we keep discovering new, exciting talent. A major part of digiQualia might be dedicated to academic art, but the material is fresh.

Mission Statement

Qua.li.a,  plural noun. Philosophy, the internal and subjective component of sense perceptions, arising from stimulation of the senses by phenomena”

Our goal is to create video tutorials for the arts, by interviewing contemporary artists within different media. We want to push current art education tools beyond their borders and make them accessible to anyone who is interested. As artists ourselves, we think we can put our knowledge together to create something unique and useful, whether for a seasoned professional or for an aspiring beginner. Videos of artists, for artists, created by artists.

What exactly goes into making a work of art? Much of it comes from the artist’s subjective response to his or her experience of the world around him/her – through these “qualia” the artist is able to reconstruct that experience and communicate it back to the world in an individual way. And so it is our aim to share the different qualia experienced by a wide range of artists, so as to give insight to what is possible across different media and to broaden the artistic vocabulary for those who wish to express themselves more fluently, whatever the medium.

Why digiQualia

The internet is nothing less than a never ending erruption of information. Among the lava you can easily scoop up instructions, news, recipes and tutorials, some refined and some less trustworthy than others.

So what makes digiQualia any different from other portals you´ve come across? We provide high quality tutorials at very reasonable prices. But high quality is a standard we regard as an absolute minimum. And we don´t do it for the money.
The strong foundation we have created are rooted in these three Q’s:



Team symbiosis

Academic Teaching

Everyone that contributes to the digiQualia team is an active artist. Whether it’s painters, illustrators or animators, the studio is run by artists and designers, giving us the direct appreciation and understanding for the tutorials we create.

Most of the tutouring you find online is dominated by software related teachings.
At digiQualia we offer a strong approach to the academic arts, covering the fields of fine art drawing,
painting, sculpting and classical music, as well as photography and illustrative design.

Art vs the Artist

The technique is a big part of our education, but it lives side by side with the notion of deciphering why the artist makes the choices that he/she does. This understanding is an equally important feature in the tutorials, as well as in all the additional free material available in the artists’ portfolio.